Evaluation

I am now going to conclude my assignment for A2 Media. To begin with, we got into a group which included myself and two others. We then had to decide which task we were going to do, immediately we all thought how fun it would be to create a music video but then when it came to the planning we all realised it may not be the best option for us. We then choose to do a teaser film trailer, film magazine cover and a poster to advertise our film. We all felt this was definitely the better option due to us all previously creating magazine front covers in other subjects and also in AS media we created a short film which we thought would be good to help us with our A2 project.
To be able to do our chosen product we firstly had to come up with some ideas of what our genre was going to be and what the teaser trailer was going to be about. We came up with lots of ideas (shown on a diagram on my blog), but in the end decided to do a drama. After watching many different teaser trailers we decided to do something similar to ‘My Sisters Keeper’. This was due to by doing this genre and that kind of trailer we felt we had the chance to be really creative. After doing a lot of research and watching many other teaser trailers my group and I knew that it was going to be challenging as we needed to make our target audience want to watch more but still not give the whole plot away. We needed to create something that was as short as our questionnaire results show but still say enough to make the audience intrigued. Once we had decided what we wanted to do for our film trailer we then needed to research and look into film magazine front covers and advertising film posters. To find out what we needed to do to meet our audience’s expectations we created three questionnaires, one for our teaser trailer, another for our film magazine front cover and also one for our film advertising poster. These questionnaires were filled in by 30 people of a mixed gender and age. By creating the questionnaires we thought that it would give us a much better idea of what we needed to do for our target audience and we were right they gave us the answer’s of what age group to aim it at, the length of the teaser trailer, the colours that would be good to on both the poster and film magazine cover and much more. Our questionnaire results showed us that we needed to aim our teaser trailers at mainly females aged between 17-40. They showed us that our ancillary tasks needed to be bright, bold and generally stand out to the audience and meet up to others already on the market. We were then ready to start our planning for the final products. We created a storyboard, time schedule, group and individual schedule, font tests, props list, call sheet, shooting schedules, costume plan and a draft poster plan and magazine front cover. By doing a lot of planning we were sure we would then be able to meet our target audience’s expectations.
Even though we did so much planning, we still came across a few problems. When editing our teaser trailer we found that it was telling the audience far too much information about the plot rather than keeping them intrigued, this then mean we had to edit a lot more than we had originally planned, the parts we edited out were Myself as a young child, played by Ellaouise Carroll and also we did a shot of Aimee in a graveyard which we also realised was unnecessary. When trying to upload our questionnaire results which were as a voice recording for some reason they just would not work, i tries youtube and lastfm but they still would not work, therefore for one of our questionnaires the voice recordings are not there. A member of our group (Elle) was better at editing than myself and Beth which meant she was the main editor and myself and Beth would give the ideas. When it came to creating our magazine and poster Elle insisted she had a editing programme on her home computer which if we gave her the ideas she would edit them together for us. We didn’t cross any major problems when creating our magazine front cover but found it a little bit more challenging when meeting our target audiences needs. Not many problems occurred when creating the film poster just a few last minute changes needed to be added. Overall, we didn’t come across any major problems and the problems that we did come across we fixed very quickly and got the outcome that we were hoping for.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Throughout my three media texts, i have used forms and conventions that develop and challenge already existing media texts.
Firstly, i am going to explain how our teaser trailer develops or challenges existing media products. After researching many other teaser trailers we then knew exactly what we needed to do to match up to the same kind of expectations that people have of a teaser trailer. Our teaser trailer matched up to be between 30seconds and 1minute which most other teaser trailers that we researched were as well. We used two songs for our teaser trailer, one which showed the sad theme that we were trying to make our film to be and the other song we felt showed a bit more excitement happening. By using two songs I definitely think it gave more excitement to our audience and perhaps added more to them wanting to watch the film itself. Another convention that we used was at the beginning and end of our teaser trailer we included the actor’s names and a website at the start we made a title for the production label. Our teaser trailer doesn’t contain a voice over, this shows that we have challenged convention of real media products as when researching we found a lot of them did have a voice over but as a group we didn’t think that a voice over was right for our product and instead we used text which we found more effective as the audience would have to constantly watch our teaser trailer if they wanted to know what was happening rather than just listen.
Secondly, I am going to explain how our film magazine front cover develops or challenges existing media products. We mainly looked at ‘Empire’ magazine front covers to help us with our own, this was because ‘Empire’ magazine are a very big film magazine. When looking at a lot of their magazines we found that most of them had a main character from a film in the middle blown up to cover the majority of the front cover. So this is what we did we got the main character from our film, Aimee and had a large image of her in the middle. Another convention we used was we made sure all our text stood out to our audience by using sharp bright colours and large fonts to stand out to the audience. We also included a bar code, issue number, date and titles which are conventions of a real media product.
Finally, I am going to explain how our advertising film poster develops or challenges existing media products. For this part of our product I mainly looked at the posters of the recent film,’Alice In Wonderland’ I found these posters were very eye-catching and really stood out to me, they all had a large image in the middle and that was basically it but the images used and colours used added a lot of effect. Due to these posters been so eye-catching I said to my group that’s what i thought we should do so we did. The conventions we included were a main image and a large title to stand out to its audience. We also added acts names and producer.

How effective is the combination of your main product and ancillary texts?

Our main product and ancillary texts I think all together are rather effective; this is because of the following, our poster and magazine both have the same type of text which adds effect as it lets the audience know they are linked together, our magazine included a main image of an actor in the teaser trailer which draws its audience in, the letter which is on the poster is also in the trailer itself which links the two together and also, the trailer even though it been so short we have included all the main cast within. The problem we did find here was that we wasn’t able to match the same font that we used on our magazine and poster with the text in our teaser trailer, this was due to us been unable to get the texted on the programme we used to edit on.

What have you learned from your audience feedback?


From our audience feedback i have learned that everybody seemed to enjoy our teaser trailer and the criticisms made were all very fair. As a group we all tried our best to meet our target audiences needs and wants for a teaser trailer which i think you can see form our audience feedback.

How did you use new media technologies in the construction and research, planning and evaluation?

Microsoft Excel:-

We usd Microsoft Excel to show alot of our results in and also to do our call sheets and shooting schedules.

Microsoft Word:-

I used Microsoft Word for our draft poster and magzine, our initial ideas, font ests and also my evluation.

Digital Camera:-

I used a digital camera to take pictures for our poster and mgazine and also our location reece.

Gimp 2:-

We used Gimp 2 for our magazne front cover.

Paint:-

I used paint throughout my project for things such as saving documants as a picture and practising editing photos.

Internet:-

I used the internet for alot of my research and images.

I-movie:-

We used I-Moive to edit our teaser trailer.

Photoshop:-

In the end we didn't us photoshop to edit our final product but we still practised using different techniques on it

In conclusion, I think my group and I worked well together and all put in a lot of effort to achieve what we wanted. We came across problems but overcome them. I feel that we have made a film teasrtrailer and advertisment poster up to a high standard.

Magazine and Poster

Here is our Magazine front cover and poster for our film teaser trailer.

Audience Feedback

This is our origional audience feedback but you can see in my evaluation it has ow been updated.

Our initial ideas...

We weren't able to come up with many initial ideas due to been happy with the first idea we thought of which was the one that we created as our teaser trailer.

Risk assessmet Form.

When filling out our risk assessment sheet our group found that there were no problems that we came across.

Props.

The props that we will be using for each different shot are as follows...

Shot 1-
*A different rane od baby toys

Shot 2-
*A bed
*A pillow and Duvet

Shot 3-
*A bed
*A pillow and Duvet
*A photo frame

Shot 4-
*A set of draws
*A table
*A letter

Shot 5-
*A table
*A chair
*A mobile phone

Location recce

This is an image of the bedroom there shots that will be taking place in there are, Alice ill in bed, Aimee visiting Alice and when both of their hands are clenched togethe.

This is a image of where the shot of Ellaouise playing with her toys will be filmed.

Here is another image of where Beth walking into the door and near the end Aimee storming out of the door will be filmed.

This is a final image where Beth reading the letter will be found and also, Aimee clearing out Alice's house(when the letter is found) will be filmed.

Call sheet

The images above is a call sheet that i have created. A call sheet is made to let crewmembers and actors what is going to be happening what time and where on each individual day's shooting. A call sheet should be given to each person involved at least a week before the shooting takes place.

Shooting Schedule for photography

For our Photography for our poster and magazine cover we will be doing it on the following day...

Shooting Schedule

My group and I will be shooting our teaser trailer over two days which will be the following:

Costume plan

Due to our film been set in the 21st century the costumes that our actors will be wearing will be more casual everyday clothing and nightwear ...

Alice- A pair of pyjamas.

Beth- Jeans, plain top and cardigan.

Aimee- A pair of tights, cardigan and a vest top. Along with a white head scarf and also a Dressings down was used.

Ellaouise - Tights, Denium dress, cardigan and a plain t-shirt.

Script

After still looking at several teaser trailers, although our questionnaire results show that a voice over is preferred we personally think for our teaser trailer a voice over won't be appropriate an fit in right. Due to this we have decided to use texts inbetween some of our shots along with background music to add effect.

Draft Magazine Cover

This is a draft image of our magazine cover. The cover will mainly include images as from research we have found out that this is what stands out to our target audience. The writing that is on our cover will be bold out to make sure it stands out.

Draft Poster

I think that this will be the best type of poster to do to advertise our film due to when doing our research these were the kind of posters that we found been used to promote other films such as Sherlock Holmes and Alice in Wonderland. They both have the name of the film in writing that stands out and an image of either a main character and from a main part of the film. I currently don’t have an image on my draft poster as I we haven’t took the photos that we want for our poster yet.

Storyboard

Here is a story board of our teaser trailer plot...

Font tests

Actors

Our teaser trailer will include only 3 actors. Our actors include ourselves and a friend of ours that has agreed to take part for us. The actors are as follows...

Alice O'Rourke - Ill sister.

Beth Taviner - Evil sister.

Aimee Jackson - Patient/friend.

Individual Schedule

Wednesday 17th February- Font tests

Thursday 18th February- Draft of magazine front page and the poster.

Group Schedule

Tuesday 9th February- Schedule & Storyboard and sort out our actors.

Wednesday 10th February- Script & Costume sketches.

Friday 12th February- Shooting Schedule & Shooting schedule for photography.

Wednesday 17th February Location recce.

Tuesday 23rd February- Draft article

Wednesday 24th February- Lighting tests/ Test shots and Call sheets.

Treatment

The title that my group and I will be working with will be ‘Alice’s wish’.
Our Teaser trailer will be shot using a DV video camera. The editing technology that we will be using to format our teaser trailer will be a programme’s called iMovie and Photoshop. I-Movie will allow us to import footage with ease. It will allow us to add music, sound effects, themes, titles, transitions and other effects to our teaser trailer. We will also be able to save our edited version to DVD, CD or save as a file to the hardrive itself. Photoshop will be used to edit our magazine and poster. It will give us the chance to use loads of images, colours and give us the chance to be very creative.
Our final piece is going to be between 30secondsand 1minute. This is due to our results from out questionnaire been the preferred time limit for a teaser trailer. Our teaser trailer would probably be shown between 6-9pm due to it not been a horror film and appealing to a wide audience.
Our intended audience women aged between 17-25 onwards. This is our audience as because of our results that we got from out questionnaire results.
The synopsis to our teaser trailer is as follows, Alice O'Rourke was twenty two years old and was terminally ill with cancer. She was sent home to die as she refused all treatment and would not let anybody help her. Three years ago, whilst in hospital, she met a girl, aged 17, who also had cancer. Her name was Aimee Jackson. Unfortunately, Aimee was sent to a care home at the age of four as her parents couldn't cope with looking after her and was never able to track down her parents again. When Aimee turned 18, after all treatment, she was given the all clear and was released out of hospital, but Aimee and Alice stayed very close friends, being with each other every day. Alice came from a wealthy background, whilst Aimee had very little. Alice saved her money in secret to give to Aimee after she had passed away to help her find her parents where ever they were in the world and felt she wanted Aimee to fulfil her dreams as she knew she wouldn't be able to. On the 24th May Alice passed away leaving her money to Aimee in a letter, but before the letter was found, Alice's sister Beth takes all of Alice's belongings, including her house and money. When Aimee is given the letter, she does what she knows Alice would have wanted her to do, and fights for it back.
The genre of our teaser trailer is going to be Drama. There will be use of a light music in the background and maybe a couple of sounds effects.
Our teaser trailer is relevant as this is the kind of thing that we have found out that appeals to our intended audience. It will interest our intended audience as our research has proved what will interest them and we have followed this.
The feasibility of our teaser trailer is going to be done with ease due to we have the actors already and most places where shots are going to be taken are our own homes. The one problem that we have come across is that we need a hospital as one of the scenes and obviously this will not be accessible but we will have to be very creative to overcome this.
For our project, we do not have a particular budget as we don't think that we will need to spend much but we are all willing to put in the equal amount for what we do have to spend.
Our final deadline for the completion of our planning will be 26th February, the final deadline for our main task will be completed by Friday 26th March and our ancillary tasks will be completed by Friday 9th April.

Our Film teaser trailer...

Alice O'Rourke was twenty two years old and was terminally ill with cancer. She was sent home to die as she refused all treatment and would not let anybody help her. Three years ago, whilst in hospital, she met a girl, aged 17, who also had cancer. Her name was Aimee Jackson. Unfortunately, Aimee was sent to a care home at the age of four as her parents couldn't cope with looking after her and was never able to track down her parents again. When Aimee turned 18, after all treatment, she was given the all clear and was released out of hospital, but Aimee and Alice stayed very close friends, being with each other every day. Alice came from a wealthy background, whilst Aimee had very little. Alice saved her money in secret to give to Aimee after she had passed away to help her find her parents where ever they were in the world and felt she wanted Aimee to fulfil her dreams as she knew she wouldn't be able to. On the 24th May Alice passed away leaving her money to Aimee in a letter, but before the letter was found, Alice's sister Beth takes all of Alice's belongings, including her house and money. When Aimee is given the letter, she does what she knows Alice would have wanted her to do, and fights for it back.

Last.fm and YouTube

To upload our video recording onto my blog it was as striaght forward as i thought it would be. In stead i had to join a website called http://www.last.fm/. This site allows up to upload your music etc. I had to become a member of the website and then try and work out how to upload music. I have also joined YouTube to see whether i would be able to upload my auido interview on that website.

Cross Media Advertising-Horizontal Integration

Targeting a range of audiences and eliminating competition. For example if a film company was producing a film it could get together with a music company if wanting one of their songs within which then would more than likely help the music company then to sell more albums etc. The film company and the music company would be helping each other to advertis. In our case it will be like us producing a poster and magzine to advertise our trailer.

Time Schedule

ADVANCED PORTFOLIOLAUNCH DATE : Monday 4th January 2010

ASSIGNMENT COMPLETION DATE : Friday 30th April 2010

Media Lessons:

TUESDAY 5TH JANUARY: College closed due to bad weather

WEDNESDAY 6TH JANUARY: College closed due to bad weather

FRIDAY 8TH JANUARY: Recieved brief and went through assessment marking criteria.

TUESDAY 12TH JANUARY: Started thinking about what genre to use

WEDNESDAY 13TH JANUARY: College closed due to bad weather

FRIDAY 15TH JANUARY: Started out research and did our questionnaires.

TUESDAY 19TH JANUARY:Got out questionnaires filled in by 30 people. We did this by audio and video as well as written.

WEDNESDAY 20TH JANUARY:Current trailers, posters and magazine covers-Secondary Research.

FRIDAY 22ND JANUARY:Put our blogs in order and inproved on the presentation. We also finished up on all our research and concuded it.

TUESDAY 26TH JANUARY: We look ed IPC and our target audiences.

WEDNESDAY 27TH JANUARY:We made a check list to see what we still had to do.

FRIDAY 29TH JANUARY: Research and planning deadline

IPC-Media Audiences

IPC Media produces over 85 iconic media brands, with print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. Today’s young and affluent men are discerning, media-elusive individuals who take their media on their own terms, both by content and delivery platform.
IPC Media is a leading content provider for today’s man. Operating across multiple platforms and experiential events IPCs iconic brands truly connect with young men offering what they want, when they want it and provide advertisers with multiple contact points to connect with and influence, the 18-34 year old male.
Mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. Most of the womens division consists of mums, there are seen to be constantly juggling tasks. Mothers take pleasure in occasional ‘me’ time, during which relaxing with a favourite magazine or visiting an inspirational website is a ‘must-do’.
IPC Media is the UK’s leading consumer publisher for mass market mothers. Their weekly magazines and websites are packed with inspiration, entertainment, information, advice, celebrity and real-life appealing to mums (and women) of all ages and attitudes.
Advertisers access these powerful communication platforms predominantly through IPC Weeklies, which represents IPC Connect [women’s weeklies] and IPX TX [television titles] in print and online.
Upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome. Their magazines contain high quality imagery and high quality editorial - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news.
Delivered to their readers through glossy magazines and exciting websites, IPC Media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women.My group and I feel that our audience is more likely to be mass market women and upmarket women, as we feel they will connect with the film more and find it more appealing than men. Also, if our poster or magazine cover was to be advertised, we think that it could appear in a magazine like Look, Now, InStyle etc.
My group and I didn't think it would be appropriate for our poster or magazine cover to appear in a men's magazine like Nuts or NME.

New media

We will be using iMovie to edit out teaser trailer. iMovie allows you to import footage from both digital camcorders and still cameras with ease. You can gather,view and edit and also it allows you to add music,sound effects,themes,menus,titles,transitions and other effects to yur film. It allows you to save your edited film/films onto DVD,CD or as a file on the hard drive itself. Also, it allows you to share your films on the iternet through services such as YouTube and personal websites.

We will also be using Photoshop to edit or create our poster and magazine. It is embraced by millions of graphic artists,print designs,visual communicators and also just regular people. Photoshop edits and creates magazines, posters, book coves, pictures and brochures.
The final new media we will be using will be our blogs which we will put all of our coursework onto.

Questionnaire-Film magazine front cover

We used video for this questionnaire and have give an example.





We then produced the rest of the results in graphs as shown below...


1) Are you male or female?

2)What is your age?

3)Do you read film magazines?

4)Do you think the front cover of a magazine makes you want to read it?

5)Do you think bright colours and bold text makes a magazine stand out?

6)If you see a film advertised in a magazine does it make you want to see it?

7)Do you like front covers that give alot away about whats inside or what its about?

In conclusion, this questionnaire shows that the audience find bold writing and bright colours attracts them, they think that the front cover of a magazine makes them decide whether they want to read it or not and also that just by advertising a film in a magazine it doesn't always make them want to watch it. The majority of people read film magazines and generally like the front cover to let them know what is happening inside the magazine.

Iron man 2

Here is the front cover of Empire Magazine. In this issue it is rather clear to us what they are trying to attract our attention towards, 'Iron Man 2'. The magazine has a big image on the fnt of Iron Man himself, this immediantly attracts the audience. Empires title matches the flash of light in the middle of the Iron mans suit, the bright 'light' effect used would catch the audiences eye to look at the magzine and attract their attention. Iron Man 2 would also catch attention due to it being in bold block letters. Once looking at the magazine the smaller writing underneath the Iron Man title would make its reader want to see/read more as they would want to see whether the magazine tells you about the 'New Suit' or the 'New Enemies'.

Sherlock magazine cover

Here is the front cover of 'Empire' magazine. This issue is advertising the new 'Sherlock Holmes'. The cover itself would clearly stand out to its audience due to bold writing and large images. The cover is very clear to its audience what this particular issue is promoting and what film the issue is going to tell you about inside. The small print also gives you inside information and would make you want to read in as it makes you curious about Robert Downey Jr and the part that he is playing. The audience can see the iconic character Sherlock Holmes, played by Robert Downey Jr.