Cross Media Advertising-Horizontal Integration

Targeting a range of audiences and eliminating competition. For example if a film company was producing a film it could get together with a music company if wanting one of their songs within which then would more than likely help the music company then to sell more albums etc. The film company and the music company would be helping each other to advertis. In our case it will be like us producing a poster and magzine to advertise our trailer.